Privacy policy

Last updated: March 12, 2026

At Valor Athletics (“we,” “us,” “our”), we operate this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information collected anonymously or de-identified so that it cannot reasonably be linked back to you.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card details, debit card details, payment information, transaction details, payment confirmation, and other payment-related information.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
Communications, including any information you provide when contacting us, such as customer support inquiries.
Device information, including details about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about how and when you interact with or navigate our Services.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you, such as when you create an account, place an order, contact us, or otherwise provide information to us.
Automatically through the Services, including through your device when you use our website, as well as through cookies and similar technologies.
From service providers, including vendors we use to support our website, payments, shipping, analytics, and customer service.
From partners and third parties, where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

1. To Provide, Tailor, and Improve the Services

We use your information to operate our store and fulfill our contract with you, including to:

process payments;
fulfill and deliver orders;
manage returns, exchanges, and cancellations;
maintain your account;
remember your preferences;
provide customer reviews and account-related features;
recommend products based on your browsing or purchase history; and
improve and personalize your shopping experience.

2. Marketing and Advertising

We may use your information to send you marketing and promotional communications by email, text message, or postal mail, and to show you advertisements on our website or on other websites. These advertisements may be based on your activity on our Services, including products you viewed, added to cart, or purchased.

3. Security and Fraud Prevention

We use your personal information to help keep our Services secure, including to:

authenticate your account;
detect, investigate, or prevent fraudulent, illegal, unsafe, or malicious activity; and
protect our customers, business, and website.

If you create an account, you are responsible for keeping your login credentials secure.

4. Customer Support and Communication

We use your information to respond to your inquiries, provide support, and communicate with you about your orders, account, or our Services.

5. Legal Compliance

We may use your information to comply with legal obligations, respond to lawful requests, enforce our terms and policies, and protect our rights, users, and business.

How We Share Your Personal Information

We may disclose your personal information in certain circumstances, including:

With Shopify, and with vendors or service providers who help us operate our business, such as payment processors, fulfillment providers, shipping partners, analytics providers, cloud storage providers, and customer support tools.
With marketing and advertising partners to help us market our products and show relevant advertisements.
When you direct us to share it, request that we do so, or otherwise consent, such as through social media integrations or shipping arrangements.
With affiliates or within our corporate group, where applicable.
In connection with a business transaction, such as a merger, acquisition, sale of assets, restructuring, or bankruptcy.
To comply with legal obligations or protect our rights, including in response to subpoenas, court orders, search warrants, or similar lawful requests.

Depending on where you reside, you may have the right to direct us not to share your personal information for targeted advertising purposes.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our store in order to provide and improve the Services.

Information you submit through our store may be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you live.

We may also use certain Shopify features that help support, grow, and improve our business. These features may involve Shopify using information from your interactions with our store, other merchants, and Shopify itself. In such cases, Shopify may be responsible for certain processing activities involving your personal information.

To learn more about how Shopify uses your personal information, please review the Shopify Consumer Privacy Policy. You may also be able to exercise certain privacy rights through Shopify’s privacy portal, depending on your location.

Cookies and Similar Technologies

We and our partners may use cookies, pixels, and similar technologies to operate and improve our website, analyze traffic and usage, remember your preferences, and personalize content and advertising.

Depending on where you live, you may be able to manage your cookie preferences through your browser settings or through options made available on our website.

Third-Party Websites and Links

Our Services may contain links to third-party websites or online platforms that we do not own or control. If you follow those links, you should review their privacy policies and terms.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or platforms. Information you share on public or semi-public platforms, including social media, may be visible to others and may be used by third parties.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” the personal information of individuals under 16 years of age, as those terms may be defined under applicable law.

Security and Retention

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

We recommend that you do not use unsecured channels to send sensitive or confidential information.

We retain your personal information for as long as necessary to:

provide the Services;
maintain your account;
fulfill orders and transactions;
comply with legal obligations;
resolve disputes; and
enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to Access / Know – Request access to the personal information we hold about you.
Right to Delete – Request that we delete personal information we maintain about you.
Right to Correct – Request correction of inaccurate personal information.
Right to Portability – Request a copy of your personal information and, in certain cases, request that it be transferred to a third party.
Marketing Opt-Out – You may opt out of promotional emails at any time by clicking the unsubscribe link in our emails. Even if you opt out of marketing messages, we may still send you transactional or service-related messages.

To exercise any privacy rights available to you, please contact us using the details below.

We may need to verify your identity before processing your request. Where permitted by law, you may also authorize an agent to submit a request on your behalf.

We will not discriminate against you for exercising your privacy rights.

For more information about how Shopify processes your personal information and any rights you may have with respect to information processed by Shopify, please visit Shopify’s privacy resources.

Complaints

If you have concerns or complaints about how we handle your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed in countries outside the country where you live.

Where required by applicable law, if we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on approved transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or other reasons.

When we do, we will post the updated version on this page and revise the “Last updated” date above.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your rights, you can contact us at:

Valor Athletics
Email: athleticsvalor@gmail.com